In April of 2000, Molson, a Canadian beer company that recently merged with the American brewer Coors, aired their most popular commercial in their I Am Canadian series. It showed an "average Canadian", Joe, standing in front of a large screen showing images of what is considered Canadian culture. A sequel commercial was made and it can be found under the original on this page. The I Am Canadian commercials were a huge success for Molson, but in 2005, after merging with Coors, they announced they were retiring the slogan.

Click To Watch the Commercial

I Am Canadian
Hey, I'm not a lumberjack, or a fur trader
I don't live in an igloo, or eat blubber, or own a dogsled
and I don't know Jimmy, Sally, or Suzy from Canada,
although I'm certain they're really really nice.

I have a Prime Minister, not a President.
I speak English and French, not American,
and I pronounce it 'about', not 'a boot'.

I can proudly sew my country's flag on my backpack.
I believe in peace keeping, not policing,
diversity, not assimilation,
and that the beaver is a truly proud and noble animal.
A toque is a hat, a chesterfield is a couch,
and it is pronounced 'zed' not 'zee', 'zed'!

Canada is the second largest landmass,
The first nation of hockey,
and the best part of North America.

My name is Joe!
And I am Canadian!

Click To Watch the Sequel

I Am Canadian - Part 2
I know this place is where I am
No other place is better than
No matter where I go I am
Proud to be Canadian

I am. You know I am.
I am Canadian.
I am. You know I am.
I am Canadian.

I love this country where I am
This land is where I make my stand

Y’a Pas un Coeur Qui est (no other heart is)
Truer than
The one we call Canadian.
I am. You know I am.
I am Canadian.
I am. You know I am.
I am Canadian.

I am Canadian!